Excell Marble and Granite History

Excell Marble and Granite stands as Tampa Bay’s largest provider, showcasing a diverse collection of Quartz and Natural Stone. Our offerings include Granite, Marble, Onyx, Travertine, and Quartzite. With origins tracing back to family-owned quarries in Brazil, our selection spans the globe.

A Family Legacy Since 1970

Founded by Roland Feiertag Sr. in 1970, Excell is a testament to family tradition. Generations have continued the mission, and today, our Brazilian quarries produce tons of premium stone, synonymous with quality and craftsmanship.

Direct-from-Quarry Affordability

Roland Feiertag, our visionary founder, ensures these exceptional stones travel directly from the quarry to our St. Petersburg showroom. Consequently, communities like Tampa and Clearwater enjoy unmatched access to Brazilian stone, free from any middleman markup.

A Fusion of Quality and Convenience

We are committed to providing unmatched service, quality, and value. Our spacious showroom offers a relaxed environment where customers can explore over 250 slabs from more than 25 countries. Our assortment meets every need, from budget-friendly solutions to rare and exotic finds.

Accessories to Complete Any Project

In addition to natural stone, we offer an extensive selection of Copper, Bronze, and Stainless Steel Sinks, Faucets, and various accessories to complete your Kitchen or Bath remodel. We are at the forefront, introducing models fresh to the European market and unseen in the United States. Many of these you will not find in typical home remodeling stores, which often lag a year behind our offerings. As direct importers, we ensure the superior quality of these products.

Masters of Natural Stone

Our expertise shines in pioneering fabrication and installation techniques. We leverage this knowledge to enhance our customer service and share the latest trends and methods in the natural stone industry.

New Colors and Styles

We constantly scour the globe for the newest colors, styles, and ideas. Eager to share these discoveries, we incorporate them into each project, many of which introduce stones new to the US market.

LED Light Panels

Our LED light panels produce breathtaking effects, especially when paired with Onyx. These efficient lights evenly illuminate the stone, adding a dramatic flair to any kitchen or bathroom space.

Where the Builders Shop

Builders, Cabinet Shops, Remodelers, and other Professionals trust us for a diverse stone selection at multiple price points. We work in concert with these partners to ensure their customers’ satisfaction.

Do-it-Yourselfers Welcome

For the do-it-yourself enthusiasts, we offer the opportunity to save. By taking on more of the project, you can reduce labor costs. Our team is here to support your DIY journey.



Since 1964, Roland Feiertag Senior has operated our marble and granite quarries in Brazil. As Tampa Bay’s sole quarry-owning natural stone company, we provide a rich variety of Quartz, Granite, Marble, Onyx, Semi-precious Stones, and Quartzite from around the world.


Excell Marble and Granite is an importer and retailer of fine natural stone. We offer slabs of Quartz, Granite, Marble, Onyx, Semi-precious Stones and Quartzite from our family-owned quarries and others all around the world.

This working knowledge of the entire process allows us to offer superior pieces of stone to homeowners and builders. We always know what type of product we get from our family quarries, and we use this insight to guide us when buying and importing from other quarries as well.


We excel in the industry, equipped with advanced production techniques. For Granite, diamond wire cutting is the norm, creating less environmental impact and allowing for high-quality, fast production. Marble usually sees the use of diamond blades, and thanks to recent cost reductions, these methods are becoming increasingly popular. Diamond wire gang saws, with their efficiency and quality, are set to become the new industry standard.

Stone Polishing

We polish our slabs using state-of-the-art multi-head polishing machines, which have become the norm due to their superior finish and high production capabilities. However, some small firms, especially in Brazil and China, still rely on manual or semi-automatic polishing due to the high costs of fully automatic machines.

Handling, Shipping and Importing

We handle our materials with the utmost care throughout transportation. Our stone is meticulously packed to prevent damage, and even minor scratches can be expertly repaired to restore the stone’s beauty.

Come visit our expansive, indoor natural stone warehouse and showroom to see all this firsthand.